Foote, Cone & Belding Communications, Inc.
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Product Details
CompanyFoote, Cone & Belding Communications, Inc.
Certificate Type
Common Stock
Date Issued
1970's
Canceled
Yes
Printer
Federated Bank Note Company
Signatures
Machine printed
Approximate Size
12" (w) by 8" (h)
Images
Representative of the piece you will receive
Guaranteed Authentic
Yes
Additional Details
NA
Historical Context
On the 18th of December 1942, Albert Lasker (the father of modern advertising and the man who implemented the "reason why" advertising) called in his 3 junior executives and basically made them and offer they could not refuse: he gave them the Lord and Thomas Advertising Agency. According to John Gunther, Lasker did this because: First, he was ... tired. Second, he was bored. Third, the new generation of executives with whom he had deal seemed far beneath his standards. Fourth, he wanted to devote himself to public service. Fifth, he felt that shortages induced by the war effort were bound to curtail sales of consumer goods, on which his business largely depended. Sixth, ... Edward [his son] had made it clear that he did not wish to succeed his father in the business, and would not return to advertising after the war. Moreover, Albert Lasker had made more money in advertising than any other man in history. He liquidated his stock for $10 million and handed the agency over to Emerson Foote, Fairfax Cone and Don Belding.
They raised $100,000 to get the operation under way. The billings at the time were in the neighborhood of $22.5 million. On the 30th of December 1942, Lord and Thomas was dissolved. Lasker was Lord and Thomas, if he went, so did the name. On Monday, the 4th of January 1943, the offices opened up with the same employees and the same clients but with a different name: FOOTE, CONE & BELDING.
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Additional Information
Certificates carry no value on any of today's financial indexes and no transfer of ownership is implied. All items offered are collectible in nature only. So, you can frame them, but you can't cash them in!
All of our pieces are original - we do not sell reproductions. If you ever find out that one of our pieces is not authentic, you may return it for a full refund of the purchase price and any associated shipping charges.