Alberto-Culver Company (VO5 Shampoo)
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You will receive the exact certificate pictured
Guaranteed authentic
Over 50 years old
Common stock
Circa mid 1900's
Specimen, canceled
American Bank Note Company
Machine printed signatures
12" (w) by 8" (h)
NA
Historical Context
This company originated as a Los Angeles beauty supply house with some proprietary products founded by Blaine Culver. The house chemist was named Alberto hence the name Alberto-Culver. Alberto-Culver was purchased and reorganized in 1955 by Leonard H. Lavin who was an entrepreneur and manufacturer's representative for various other companies. The newly created company was then moved to Chicago and a hundred other products were dropped and the company focused on Alberto VO5 shampoo and hairdressing.
In 1958, Alberto VO5 Hairdressing became the number one brand in its category. Lavin and his wife Bernice guided the company's growth until 1994 when they turned it over to a second family generation. Until his death in 2017, Lavin remained a director of Alberto-Culver; his daughter Carol Lavin Bernick is the company's executive chairman
In 2006, the company sought to sell its salon distribution business, which includes Sally Beauty Supply stores and Beauty Systems Group, to Regis Corporation. It later terminated the agreement and on November 10, 2006, shareholders voted to spin off Sally Beauty.
In October 2008, Alberto Culver announced it had closed the transaction to acquire the worldwide rights and trademarks to the Noxzema skin care brand from Procter & Gamble, which included the existing business in the United States, Canada and parts of Latin America. Procter & Gamble continued to operate its existing Noxzema shave care, antiperspirant/deodorant, body wash and body soap business in portions of Western Europe.
Alberto-Culver was purchased by the Anglo-Dutch consumer goods company Unilever on September 27, 2010 for $3.7 billion.
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