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United States Treasury (Al Capp Characters)

$55.00

SKU: 4559

This product is sold out

Product Details

Beautifully engraved war savings bond certificate from the United States Treasury Department dating back to the early to mid 1900's. This document measures approximately 10 1/2" (w) by 8 1/2" (h).

 

Fantastic piece with a full border vignette featuring the Al Capp Schmoo character and Lil' Abner. The numerous Schmoos are meant to symbolize characteristics like Thrift, Loyalty, Trust, Duty and Truth.

 

Wonderful piece!

You will receive the exact certificate pictured.

    Background

    The United States Government used pieces like this as a reward for any youngster that purchased a savings bond, therefore becoming a shareholder in the United States of America.

    The Schmoo first appeared in Capp’s comic strip Li'l Abner on August 31, 1948, and quickly became a postwar national craze in the USA. An unexpected—and virtually unprecedented—postwar merchandising phenomenon followed Capp's introduction of the Shmoo in Li'l Abner. As in the strip, shmoos suddenly appeared to be everywhere in 1949 and 1950—including a Time cover story. They also garnered nearly a full page of coverage (under "Economics") in Time's International section. Major articles also ran in Newsweek, Life, The New Republic and countless other publications and newspapers. Virtually overnight, as a Life headline put it, "The U.S. Becomes Shmoo-Struck!"

    The Shmoo was so popular it even replaced Walt Disney's Mickey Mouse as the face of this particular Children's Savings Bond. Al Capp accompanied President Harry S. Truman at the bond's unveiling ceremony.