Pettijohn Company
SKU: 8672
Pettijohn Company
SKU: 8672
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Regular price$2500
$25.00
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Product Details
Historical Context
| The Pettijohn Pure Products Co. was organized by William A. Pettijohn in South Dakota but was based in Minneapolis, Minnesota. The company was an early producer of grain cereals, that were said to have been sourced from Native American fields. William A. Pettijohn, whose mother was half Mdewakanton Dakota, was one the sons of Lucy and Eli Pettijohn, and became a successful breakfast-food manufacturer in California. In 1890, at the age of 36, he returned to his original hometown (Minneapolis) at the invitation of several businessmen who were eager to partner with him. Within three years, these men had swindled him, and he was forced to sell his company at a great loss. In 1900 William staged a comeback, announcing his return to the industry in a bold, colorful brochure. Promoting both his pioneer and Dakota heritages, William exhorted the reader to “Be a Good Indian” and to “Eat Pettijohn’s Indian Brand Products.” His company’s slogans were “The Pioneer of ’Em All” and “Under the Indian Brand.” Anointing Pettijohn the “Wizard of Cereal Foods,” the brochure presented his history as a prominent manufacturer whose breakfast foods had become a household name. The cover of the brochure features an Native American man dressed in a loincloth and eagle-feather headdress, as if he is about to go into battle. He kneels as he pounds grain upon a stone. The scene grossly misrepresents traditional native gender roles while also expressing white stereotypes that identified Native American men as either warriors or children. The depiction effectively emasculates the man by casting him in a traditional female role even while dressed as a warrior. The slogan “Be a Good Indian” today would be both patronizing and racist in its assumptions that native people should be treated as children and that they are bad unless qualified as good. A different interpretation might say that the company’s advertising could be interpreted more positively - it does not deny Pettijohn’s Native American heritage but, rather, celebrates it. One of the products bears a Dakota name, Wamana-Haci (Indian Mixture), and the company logo is an illustration of a warrior, although inaccurate. Heralding William’s return to cereal manufacturing, the brochure concludes with a cultural reclamation, albeit a dubious one, of his family’s Dakota heritage: “Pettijohn’s back! The whole country will know it and welcome the news. The good Indian is marking a trail to your grocer’s door.” The company went into receivership multiple times, the last being in 1925. |
General Information
| Certificates carry no value on any of today's financial indexes and no transfer of ownership is implied. All items offered are collectible in nature only. So, you can frame them, but you can't cash them in! All of our pieces are original - we do not sell reproductions. If you ever find out that one of our pieces is not authentic, you may return it for a full refund of the purchase price and any associated shipping charges. |
Shipping
| We make every effort to ship out all orders within 24 hours of receipt. We ship the majority of orders via the USPS. Shipping within the United States is $5.00 regardless of the number of certificates you purchase. If your order exceeds $30, shipping is FREE! International shipping costs, as well as upgraded services such as Priority and Express Mail, and UPS and DHL services, are calculated during checkout. OVERSEAS ORDERS PLEASE NOTE THAT WE DECLARE FULL ORDER VALUE ON ALL SHIPMENTS. CUSTOMER IS RESPONSIBLE FOR ALL VAT/CUSTOMS CHARGES. As soon as your order is shipped you will receive your tracking information via email. |
Returns
| You may return any merchandise, for any reason, within 30 days of the purchase date for a full refund of the purchase price. We guarantee all of our pieces to be authentic. If you ever determine that a piece is not authentic, it may be returned for a full refund of the purchase price as well as any associated shipping charges. |
FAQ
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Are the certificates offered on your site genuine or reproductions? All of the certificates you see on our site are genuine pieces, we do not sell any reproductions. Are the certificates you sell negotiable on any of today's stock markets or indexes?
No. All of the pieces we sell are either canceled or obsolete and have collectible value only.
Are the images presented in your product listings of the exact piece I will receive?
It depends. We try to present images of the exact piece you will receive whenever possible. However, when we are offering quantities of a piece, this is impossible. The best way to determine if the images presented are of the actual piece you will receive or are representative, is to click on the "Product Details" or "Images" tab. The description presented will let you know.
How will you ship my order and how much do you charge? We ship all orders via the United States Postal Service. For orders taking advantage of standard (First Class) shipping, we offer flat rate pricing, so you pay only the advertised shipping charge regardless of the number of pieces you purchase. Current charges may be reviewed here. Priority and Express Mail, UPS and DHL services are also available, and costs are calculated during checkout.
Can I return my purchase?
Absolutely. You may return any merchandise, for any reason, within 30 days of the purchase date for a full refund of the purchase price.
We guarantee all of our pieces to be authentic. If you ever determine that a piece is not authentic, it may be returned for a full refund of the purchase price as well as any associated shipping charges.
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