Goebel Brewing Company
Goebel Brewing Company
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Product Details
Company | Goebel Brewing Company |
Certificate Type | Common Stock |
Date Issued | October 31, 1952 |
Canceled | Yes |
Printer | E. A. Wright Bank Note Company |
Signatures | Machine printed |
Approximate Size |
12" (w) by 8" (h) |
Product Images |
Show the exact certificate you will receive |
Authentic | Yes |
Additional Details | NA |
Historical Context
Goebel Brewing Company was a brewing company in Detroit, Michigan from 1873 to 1964 eventually acquired late in its existence by Stroh Brewery Company. The beer was locally popular in Detroit from the company's inception, but grew in popularity and was eventually available in many states for a brief period in the 1940s, with an ad campaign in Life Magazine that featured restaurant ads from many famous eateries around the country using Goebel beer as an ingredient. The beer, billed as a "light lager", was golden in color, and was noticeably drier than most everyday beers of the era. Their longtime mascot was a bantam, called Brewster Rooster, who wore attire with Goebel's logo, and the beer was a long-time sponsor of Detroit Tigers baseball broadcasts on radio.
Prohibition forced the closure of the brewery in 1920 though the space was rented out to various industries. In 1932 the company was reorganized. Though Prohibition was repealed in 1933 the brewery would not begin new production until the Spring of 1934. Otto Rosenbusch, the retired brewmaster from Stroh Brewery Company, was brought on to help Goebel compete against his old employer at Stroh's and his son Herman who was the head brewer there. Upon the elder Rosenbusch's passing in 1935, Charles Elich, the brewmaster at the Pabst Brewing Company agreed to become both the brewmaster and superintendent at Goebel.
In the John Bellairs book The Trolley to Yesterday and its eventual sequel The Wrath of the Grinning Ghost, the character of Brewster (really Horus, a god of Upper and Lower Egypt) is given his name because he bears a resemblance to Brewster Rooster.
In the mid 1960s, Goebel began advertising that their beer was "real" (unpasteurized) draft beer. Normally, bottled and canned beer had to be pasteurized to kill the active yeast left in the beer after brewing was completed, otherwise the buildup of gasses in the bottle would explode them on store shelves or ruin the taste of the beer even if the bottles stayed intact. This does not affect draft beer, which is kept at refrigerator temperatures from brewery to tap. Goebel's method of achieving this was a bacterium cultivated by the company's chemists that acted specifically on the yeast in the beer, then died harmlessly when the yeast was all consumed. Sales spiked, as people liked the "draft-like" flavor of the beer, but the technique was short-lived, as the bacteria became prevalent everywhere in the brewery, affecting other aspects of the brewing process negatively, and it had to be discontinued. The beer never regained its previous popularity after that point, exacerbated by the gradual changing of tastes in a new generation of beer drinkers who preferred a lighter, sweeter beer. Comedian George Gobel became a spokesman for Goebel Beer for obvious reasons.
Goebel was popular in its latter days in the 1970s and 1980s, as a low-priced beer, sold by the case in bottles and aluminum cans. In the mid to late seventies, a case of twenty four bottles cost $4.44 not including the dollar refund when all empties were returned. Eventually, Pabst Brewing Company acquired Stroh's and their other brands (including Goebel), and discontinued the Goebel brand at the end of 2005.
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Additional Information
Certificates carry no value on any of today's financial indexes and no transfer of ownership is implied. All items offered are collectible in nature only. So, you can frame them, but you can't cash them in!
All of our pieces are original - we do not sell reproductions. If you ever find out that one of our pieces is not authentic, you may return it for a full refund of the purchase price and any associated shipping charges.
FAQ
Are the certificates offered on your site genuine or reproductions?
All of the certificates you see on our site are genuine pieces, we do not sell any reproductions.Are the certificates you sell negotiable on any of today's stock markets or indexes?
No. All of the pieces we sell are either canceled or obsolete and have collectible value only.
Are the images presented in your product listings of the exact piece I will receive?
It depends. We try to present images of the exact piece you will receive whenever possible. However, when we are offering quantities of a piece, this is impossible. Within every product page we detail whether or not you will be receiving the exact certificate listed, or if the image is a representative example of the one you will receive.
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We ship all orders via the United States Postal Service. Most domestic orders are shipped via Ground Advantage. USPS International, Priority and Express Mail, UPS and DHL services are also available, and costs are calculated during checkout. Current charges may be reviewed here.
Can I return my purchase?
Absolutely. You may return any merchandise, for any reason, within 30 days of the purchase date for a full refund of the purchase price.
We guarantee all of our pieces to be authentic. If you ever determine that a piece is not authentic, it may be returned for a full refund of the purchase price as well as any associated shipping charges.
Shipping Information
If your order exceeds $35, and the shipping address is within the United States, shipping via USPS Ground Advantage is FREE!
We make every effort to ship out all orders within 24 hours of receipt.
We ship the majority of orders via the USPS, with domestic orders using the Ground Advantage service.
Shipping is calculated during checkout. Upgraded services such as Priority and Express Mail, as well as UPS and DHL options, are also available.
As soon as your order is shipped you will receive your tracking information via email.
OVERSEAS ORDERS PLEASE NOTE THAT WE DECLARE FULL ORDER VALUE ON ALL SHIPMENTS. CUSTOMER IS RESPONSIBLE FOR ALL VAT/CUSTOMS CHARGES.
Returns
Our goal is to make sure every item you receive is exactly what you had in mind. If you not happy with your purchase, we’ll help you get it sorted in a timely and professional manner.
You can return anything we offer for an exchange, refund or store credit within 30 days of delivery. Return shipping costs may apply, and the item must be in its original condition and packaging.
Any shipping charges collected on the original order are not eligible for a refund.