{"product_id":"foote-cone-belding-communications-inc-lot-of-8-pieces","title":"Foote, Cone \u0026 Belding Communications, Inc. (LOT OF 8 PIECES)","description":"\u003cp\u003e \u003c\/p\u003e\n\u003ch5\u003eProduct Details\u003c\/h5\u003e\n\u003cp\u003e\u003cspan style=\"font-size: large;\"\u003e\u003cstrong\u003e\u003cspan size=\"4\"\u003eCompany\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-size: medium;\" size=\"3\"\u003eFoote, Cone \u0026amp; Belding Communications, Inc.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan style=\"font-size: large;\"\u003e\u003cstrong\u003e\u003cspan size=\"4\"\u003eCertificate Type\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-size: medium;\" size=\"3\"\u003eCommon Stock\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan style=\"font-size: large;\"\u003e\u003cstrong\u003e\u003cspan size=\"4\"\u003eDate Issued\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-size: medium;\"\u003e1970's\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan style=\"font-size: large;\"\u003e\u003cstrong\u003e\u003cspan size=\"4\"\u003eCanceled\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan size=\"3\" style=\"font-size: medium;\"\u003eYes\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan style=\"font-size: large;\"\u003e\u003cstrong\u003e\u003cspan size=\"4\"\u003ePrinter\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan size=\"3\" style=\"font-size: medium;\"\u003eFederated Bank Note Company\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan style=\"font-size: large;\"\u003e\u003cstrong\u003e\u003cspan size=\"4\"\u003eSignatures\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan size=\"3\" style=\"font-size: medium;\"\u003eMachine printed\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan style=\"font-size: large;\"\u003e\u003cstrong\u003e\u003cspan size=\"4\"\u003eApproximate Size\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan size=\"3\" style=\"font-size: medium;\"\u003e12\" (w) by 8\" (h)\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan style=\"font-size: large;\"\u003e\u003cstrong\u003e\u003cspan size=\"4\"\u003eImages\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan size=\"3\" style=\"font-size: medium;\"\u003eRepresentative of the pieces in the lot\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan style=\"font-size: large;\"\u003e\u003cstrong\u003e\u003cspan size=\"4\"\u003eGuaranteed Authentic\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan size=\"3\" style=\"font-size: medium;\"\u003eYes\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan style=\"font-size: large;\"\u003e\u003cstrong\u003e\u003cspan size=\"4\"\u003eAdditional Details\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan size=\"3\" style=\"font-size: medium;\"\u003eLot of 8 pieces - 6 brown, 2 green\u003c\/span\u003e\u003c\/p\u003e\n\u003ch5\u003eHistorical Context\u003c\/h5\u003e\n\u003cp style=\"font-size: 16px;\"\u003eOn the 18th of December 1942, Albert Lasker (the father of modern advertising and the man who implemented the \"reason why\" advertising) called in his 3 junior executives and basically made them and offer they could not refuse: he gave them the Lord and Thomas Advertising Agency. According to John Gunther, Lasker did this because: First, he was ... tired. Second, he was bored. Third, the new generation of executives with whom he had deal seemed far beneath his standards. Fourth, he wanted to devote himself to public service. Fifth, he felt that shortages induced by the war effort were bound to curtail sales of consumer goods, on which his business largely depended. Sixth, ... Edward [his son] had made it clear that he did not wish to succeed his father in the business, and would not return to advertising after the war. Moreover, Albert Lasker had made more money in advertising than any other man in history. He liquidated his stock for $10 million and handed the agency over to Emerson Foote, Fairfax Cone and Don Belding.\u003cbr\u003e\u003cbr\u003eThey raised $100,000 to get the operation under way. The billings at the time were in the neighborhood of $22.5 million. On the 30th of December 1942, Lord and Thomas was dissolved. Lasker was Lord and Thomas, if he went, so did the name. On Monday, the 4th of January 1943, the offices opened up with the same employees and the same clients but with a different name: FOOTE, CONE \u0026amp; BELDING.\u003c\/p\u003e\n\u003ch5\u003eRelated Collections\u003c\/h5\u003e\n\u003cdiv style=\"text-align: center;\" data-mce-fragment=\"1\"\u003e\n\u003ca href=\"https:\/\/ghostsofwallstreet.com\/collections\/foote-cone-belding-inc\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0055\/6253\/1904\/files\/CollectionIconNEWFooteConeBelding_480x480.png?v=1699560963\" alt=\"\" width=\"130\" height=\"120\" data-mce-fragment=\"1\"\u003e\u003c\/a\u003e\u003ca href=\"https:\/\/ghostsofwallstreet.com\/collections\/media-communications\"\u003e\u003cimg height=\"120\" width=\"130\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0055\/6253\/1904\/files\/CollectionIconNEWMediaCommunications.png?v=1698160064\" data-mce-fragment=\"1\"\u003e\u003c\/a\u003e\u003ca href=\"https:\/\/ghostsofwallstreet.com\/collections\/advertising\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0055\/6253\/1904\/files\/CollectionIconNEWAdvertising_480x480.png?v=1699560986\" alt=\"\" width=\"130\" height=\"120\" data-mce-fragment=\"1\"\u003e\u003c\/a\u003e\n\u003c\/div\u003e","brand":"Ghosts of Wall Street","offers":[{"title":"Default Title","offer_id":46900378566904,"sku":"2209bulk","price":12.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0055\/6253\/1904\/files\/2209br_564b7b17-280d-42db-b7e2-f139ba19cf1d.png?v=1780768420","url":"https:\/\/ghostsofwallstreet.com\/products\/foote-cone-belding-communications-inc-lot-of-8-pieces","provider":"Ghosts of Wall Street","version":"1.0","type":"link"}