Durant Motor Company of New Jersey
Durant Motor Company of New Jersey
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Product Details
CompanyDurant Motor Company of New Jersey
Certificate Type
Preferred Stock
Date Issued
November 22, 1927
Canceled
No
Printer
E. A. Wright Bank Note Company
Signatures
Hand signed
Approximate Size
11 1/4" (w) by 8 1/4" (h)
Images
Show the exact certificate you will receive
Guaranteed Authentic
Yes
Additional Details
NA
Historical Context
Durant Motors Inc. was established in 1921 by former General Motors CEO William "Billy" Durant following his termination by the GM board of directors and the New York bankers that financed GM.
Durant Motors attempted to be a full-line automobile producer of cars and fielded the Flint, Durant, and Star brands which were designed to meet Buick, Oldsmobile, Oakland and Chevrolet price points. Billy Durant also acquired luxury car maker Locomobile of Bridgeport, Connecticut, at its liquidation sale in 1922; in theory Locomobile gave him a product that would compete against Rolls Royce and Pierce-Arrow. Durant Motors had a relationship with the Dort, Frontenac and DeVaux automobile name badges. The Rugby line was the export name for Durant's Star Car line. However, from 1928 to 1931 Durant marketed trucks in the US and Canadian markets under the badge Rugby Trucks. The Princeton, a model aimed at the Packard and Cadillac price point was planned, but never realized; also planned was the Eagle car line but it never made it off the drafting tables.
Initially, Durant Motors enjoyed success based upon Billy Durant's track record at General Motors where he assembled independent makes Chevrolet, Oakland, Oldsmobile, Buick and Cadillac. However when sales failed to meet volumes sufficient to sustain Durant Motors holdings, the firm's financial footing began to slip. As a result, Durant Motors began losing market share and dealers. The final models, produced under the Durant brand, rolled off the assembly line in 1931 but continued in Canada as Durant Frontenac.
The Lansing, Michigan, Durant plant on Verlinden Avenue opened in 1920. After the demise of Durant, it remained closed until GM purchased it in 1935. It restarted production for GM's Fisher Body division, later becoming the Buick-Oldsmobile-Cadillac factory. It was finally combined with another Lansing plant to become Lansing Car Assembly. That factory was closed on May 6, 2005.
Durant's former plant in Elizabeth, New Jersey housed one of the first supermarkets in the 1930's, then was used as a cookie bakery by Burry Biscuits for many years. It was in use as a warehouse when it was destroyed by fire in December 2011.
Billy Durant died nearly broke at age 85 in 1947, the same year as Henry Ford, age 83.
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Additional Information
Certificates carry no value on any of today's financial indexes and no transfer of ownership is implied. All items offered are collectible in nature only. So, you can frame them, but you can't cash them in!
All of our pieces are original - we do not sell reproductions. If you ever find out that one of our pieces is not authentic, you may return it for a full refund of the purchase price and any associated shipping charges.
FAQ
Are the certificates offered on your site genuine or reproductions?
All of the certificates you see on our site are genuine pieces, we do not sell any reproductions.Are the certificates you sell negotiable on any of today's stock markets or indexes?
No. All of the pieces we sell are either canceled or obsolete and have collectible value only.
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Absolutely. You may return any merchandise, for any reason, within 30 days of the purchase date for a full refund of the purchase price.
We guarantee all of our pieces to be authentic. If you ever determine that a piece is not authentic, it may be returned for a full refund of the purchase price as well as any associated shipping charges.
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Returns
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Any shipping charges collected on the original order are not eligible for a refund.