Cracker Jack Co.
Cracker Jack Co.
- Only one piece available...
- Inventory on the way
Cracker Jack Co.
Prior Preferred Stock
May 20, 1940
11 1/4" (w) by 8 1/4" (h)
Show the exact certificate you will receive
Frederick William Rueckheim - a German immigrant known informally as "Fritz" - sold popcorn at 113 Fourth Avenue, now known as Federal Street, in Chicago beginning in 1871. The popcorn was made by hand using steam equipment. In 1873, Fritz bought out his partner, William Brinkmeyer, and brought his brother Louis Rueckheim over from Germany to join in his venture, forming the company F.W. Rueckheim & Bro. According to legend - an urban myth propagated to promote the brand by Borden Foods - stated that Rueckheim produced a popcorn confection and presented it to the public at the World's Columbian Exposition (Chicago's first world's fair) in 1893. There is no known evidence that proves that Rueckheim had an exhibit at the Columbian Exposition. In 1896, Louis discovered a method to separate the kernels of molasses-coated popcorn during the manufacturing process. As each batch was mixed in a cement-mixer-like drum, a small quantity of oil was added - a closely guarded trade secret. Before this change, the mixture had been difficult to handle, as it stuck together in chunks.
In 1896, the first lot of Cracker Jack was produced, the same year the name was registered. It was named by an enthusiastic sampler who remarked: "That's a crackerjack!" (a colloquialism meaning "of excellent quality.") The product's tagline—"The More You Eat, the More You Want, was also introduced in 1896. In 1899, Henry Gottlieb Eckstein developed the "waxed sealed package" for freshness, known then as the "Eckstein Triple Proof Package", a dust, germ, and moisture-proof paper package. In 1902, the company was reorganized as Rueckheim Bros. & Eckstein. "Take Me Out to the Ball Game", a song written by lyricist Jack Norworth and composer Albert Von Tilzer, gave Cracker Jack free publicity when it was released in 1908 with the line: "Buy me some peanuts and Cracker Jack!" In 1922, the name of the Chicago company was changed to The Cracker Jack Company.
Cracker Jack's Mascots Sailor Jack and his dog Bingo were introduced as early as 1916 and registered as a trademark in 1919. Sailor Jack was modeled after Robert Rueckheim, grandson of Frederick. Robert, the son of the third and eldest Rueckheim brother, Edward, died of pneumonia shortly after his image appeared at the age of 8. The sailor boy image acquired such meaning for the founder of Cracker Jack that he had it carved on his tombstone, which can still be seen in St. Henry's Cemetery in Chicago. Sailor Jack's dog Bingo was based on a real-life dog named Russell, a stray adopted in 1917 by Henry Eckstein, who demanded that the dog be used on the packaging. Russell died of old age in 1930.
The Cracker Jack Company was purchased by Borden in 1964 after a bidding war between Borden and Frito-Lay. Borden sold the brand to Frito-Lay parent PepsiCo in 1997, who quickly incorporated Cracker Jack into the Frito-Lay portfolio. In 2013, Frito-Lay announced that Cracker Jack would undergo a slight reformulating, adding more peanuts to Cracker Jack and updating the prizes to make them more relevant to the times.
Certificates carry no value on any of today's financial indexes and no transfer of ownership is implied. All items offered are collectible in nature only. So, you can frame them, but you can't cash them in!
All of our pieces are original - we do not sell reproductions. If you ever find out that one of our pieces is not authentic, you may return it for a full refund of the purchase price and any associated shipping charges.
Are the certificates offered on your site genuine or reproductions?All of the certificates you see on our site are genuine pieces, we do not sell any reproductions.
Are the certificates you sell negotiable on any of today's stock markets or indexes?
No. All of the pieces we sell are either canceled or obsolete and have collectible value only.
Are the images presented in your product listings of the exact piece I will receive?
It depends. We try to present images of the exact piece you will receive whenever possible. However, when we are offering quantities of a piece, this is impossible. Within every product page we detail whether or not you will be receiving the exact certificate listed, or if the image is a representative example of the one you will receive.
How will you ship my order and how much do you charge?
We ship all orders via the United States Postal Service. Most domestic orders are shipped via Ground Advantage. USPS International, Priority and Express Mail, UPS and DHL services are also available, and costs are calculated during checkout. Current charges may be reviewed here.
Can I return my purchase?
Absolutely. You may return any merchandise, for any reason, within 30 days of the purchase date for a full refund of the purchase price.
We guarantee all of our pieces to be authentic. If you ever determine that a piece is not authentic, it may be returned for a full refund of the purchase price as well as any associated shipping charges.
If your order exceeds $35, and the shipping address is within the United States, shipping via USPS Ground Advantage is FREE!
We make every effort to ship out all orders within 24 hours of receipt.
We ship the majority of orders via the USPS, with domestic orders using the Ground Advantage service.
Shipping is calculated during checkout. Upgraded services such as Priority and Express Mail, as well as UPS and DHL options, are also available.
As soon as your order is shipped you will receive your tracking information via email.
OVERSEAS ORDERS PLEASE NOTE THAT WE DECLARE FULL ORDER VALUE ON ALL SHIPMENTS. CUSTOMER IS RESPONSIBLE FOR ALL VAT/CUSTOMS CHARGES.
Our goal is to make sure every item you receive is exactly what you had in mind. If you not happy with your purchase, we’ll help you get it sorted in a timely and professional manner.
You can return anything we offer for an exchange, refund or store credit within 30 days of delivery. Return shipping costs may apply, and the item must be in its original condition and packaging.
Any shipping charges collected on the original order are not eligible for a refund.