Studebaker-Packard Corporation
SKU: 2376bl
Studebaker-Packard Corporation
SKU: 2376bl
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Regular price$400
$4.00
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Product Details
Historical Context
![]() In the spring of 1962, Studebaker-Packard reverted its name to "Studebaker Corporation". The following year, the South Bend plant was closed, while its Canadian plant in Hamilton, Ontario, continued to produce Studebaker cars until 1966. It was hoped that Packard would benefit from Studebaker's larger dealer network. Studebaker hoped to gain through the additional strength that Packard's cash position could provide. Once both companies stabilized their balance sheets and strengthened their product line, the original plan devised by Packard president James J. Nance and Nash-Kelvinator Corporation president George W. Mason was that the combined Studebaker-Packard company would join a combined Nash-Kelvinator Corporation and Hudson Motor Car Company in an all-new four-marque American Motors Corporation. Had the complicated set of combinations gone through as planned, the new company would have immediately surpassed the Chrysler Corporation to become the third of America's "Big Three" automobile manufacturers. However, the sudden death of Mason in 1954 (succeeded by George W. Romney) and disputes over parts-sharing arrangements between the companies doomed any chance of completing the proposed merger. This failure to combine the companies effectively sealed the fates of all four. Packard executives soon discovered that Studebaker had been less than forthcoming in all of its financial and sales records. The situation was considerably more dire than Nance and his team were led to believe; Studebaker's break-even point was an unreachable 282,000 cars at a time when the company had barely sold 82,000 cars in 1954. Furthering the new company's problems was the loss of about 30% of Studebaker's dealer network by 1956. Studebaker-Packard tried a company reorganization in which Studebaker took the part of the volume and commercial car and truck seller from South Bend while Packard was to re-occupy the luxury market - one of Nance's targets since he took over Packard's presidency in 1952. The gap in between was filled by a new make, the Clipper. Technically, it was a lighter Packard, built in Detroit alongside the senior cars. The next generation of cars would have to be concentrated on one location, and there was a detailed program for sharing as much sheet metal as possible. Although Nance was presumably right, dealer resistance against the Clipper as a new entry in the intermediate field was big. Dealers complained that the only thing that allowed them to sell Clippers was the prestige, though declining, of the Packard name on the car itself. Following a disastrous sales year in 1956, Nance resigned and Studebaker-Packard entered a management agreement with the Curtiss-Wright Corporation. All of Studebaker-Packard's defense contracts and plants where defense work was carried out were picked up by Curtiss, Packard production in Detroit was stopped and all remaining automotive efforts were shifted to South Bend. The Packards (for 1957 and 1958) were essentially Studebaker Presidents with large amounts of bright work. The vehicles were referred to as "Packardbakers" by comedians. The final Packard rolled off the assembly line in July 1958. That year, Studebaker instructed company personnel to sell their Packards and use only Studebakers. The one bright spot to come of the company's troubles was a distribution agreement, brokered by Hurley, with Daimler Benz. The agreement was looked on as a necessity both for the income that Mercedes-Benz could add to the company's bottom line and as another product that the Studebaker dealer network could sell in the event that the company quit building its own cars. Studebaker-Packard Corporation made one final attempt at resurrecting the Packard nameplate. The Franco-American Facel-Vega four-door sedan, which was powered by a Chrysler V8 engine, would have been rebadged as a Packard. The plans fell through when Daimler Benz demanded that Studebaker-Packard drop the plans or risk termination of its sales agreement to sell Mercedes-Benz cars. |
General Information
Certificates carry no value on any of today's financial indexes and no transfer of ownership is implied. All items offered are collectible in nature only. So, you can frame them, but you can't cash them in! All of our pieces are original - we do not sell reproductions. If you ever find out that one of our pieces is not authentic, you may return it for a full refund of the purchase price and any associated shipping charges. |
Shipping
We make every effort to ship out all orders within 24 hours of receipt. We ship the majority of orders via the USPS. Shipping within the United States is $5.00 regardless of the number of certificates you purchase. If your order exceeds $30, shipping is FREE! International shipping costs, as well as upgraded services such as Priority and Express Mail, and UPS and DHL services, are calculated during checkout. OVERSEAS ORDERS PLEASE NOTE THAT WE DECLARE FULL ORDER VALUE ON ALL SHIPMENTS. CUSTOMER IS RESPONSIBLE FOR ALL VAT/CUSTOMS CHARGES. As soon as your order is shipped you will receive your tracking information via email. |
Returns
You may return any merchandise, for any reason, within 30 days of the purchase date for a full refund of the purchase price. We guarantee all of our pieces to be authentic. If you ever determine that a piece is not authentic, it may be returned for a full refund of the purchase price as well as any associated shipping charges. |
FAQ
Are the certificates offered on your site genuine or reproductions? All of the certificates you see on our site are genuine pieces, we do not sell any reproductions. Â
Are the certificates you sell negotiable on any of today's stock markets or indexes?Â
No. All of the pieces we sell are either canceled or obsolete and have collectible value only.Â
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Are the images presented in your product listings of the exact piece I will receive?Â
It depends. We try to present images of the exact piece you will receive whenever possible. However, when we are offering quantities of a piece, this is impossible. The best way to determine if the images presented are of the actual piece you will receive or are representative, is to click on the "Product Details" or "Images" tab. The description presented will let you know.Â
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How will you ship my order and how much do you charge? We ship all orders via the United States Postal Service. For orders taking advantage of standard (First Class) shipping, we offer flat rate pricing, so you pay only the advertised shipping charge regardless of the number of pieces you purchase. Current charges may be reviewed here. Priority and Express Mail, UPS and DHL services are also available, and costs are calculated during checkout.
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Can I return my purchase?Â
Absolutely. You may return any merchandise, for any reason, within 30 days of the purchase date for a full refund of the purchase price.
We guarantee all of our pieces to be authentic. If you ever determine that a piece is not authentic, it may be returned for a full refund of the purchase price as well as any associated shipping charges.  |